We’re a digital marketing agency making things happen. We support businesses looking to grow, and we have fun with it in the process.

We’re a digital marketing agency making things happen. We support businesses looking to grow, and we have fun with it in the process.

How It Works

When it comes to your business and digital marketing, typically we can help you in one of two ways:

  • 1

    We help you build a digital marketing strategy you implement on your own

  • 2

    We help you build a digital marketing strategy we implement on your behalf

Here’s what you can expect when you work with Strategic Charm:

  • A team of two + you dreaming up ways to take your business to the next level.

  • A deep dive into your brand and your passion for what gets you out of bed every morning.

  • A fully customized marketing strategy curated just for your business. Target audience? Check. Engagement tactics? Check. Content pillars? Check, check, check!

  • Fun, because who says doing business has to be boring?

  • Continuous support from our team – we gotchu!

Our Services

Social Media Content Management

Monthly social media content management packages are customizable. The base package includes the following:

  • Initial strategy meeting to discuss content, visuals, target audience, etc. 
  • Strategic planning to help you utilize applicable tools like Live video, IGTV, Stories, Reels, etc.
  • A shared social media content calendar with upcoming content themes, topics, and call to actions
  • 3-5 written posts per week in your brand’s voice for one platform (Instagram, Facebook, LinkedIn or X)
  • Optimized hashtags 
  • On-brand images and graphics to pair with your written content
  • Scheduling of social media posts
  • Engagement (responding to comments, DMs, engaging with your audience’s content, etc.)
  • Monthly analytics and progress report
The investment starts at $2,000/mo

  • Setup and organization of Instagram highlights 
  • 10 Instagram or Facebook stories per week 
  • 5 Instagram or Facebook stories per week 
  • Content scheduled for 1 additional social media platform
  • Content scheduled for 2 additional social media platforms
  • Filming and editing Reels or TikToks
  • TikTok management
  • Blog writing 
  • Influencer marketing 
  • Email marketing
  • Brand photography

This standalone option is for you if instead of done-for-you-services, you prefer support with building a digital marketing strategy you can implement on your own. With this option you will:

  • Outline specific goals linked between your primary digital marketing platforms and your business (social media, email, etc.)
  • Get specific on your ideal client and target audience
  • Learn how to create consistent and engaging high-value online content, tailored to your primary platforms
  • Outline a content calendar to optimize your content and support your business goals
  • Learn how to use platform features strategically (Lives, Stories, IGTV, etc.)
  • Discuss engagement tactics to help build your online community and draw more traffic to your business
  • Talk about specific marketing initiatives like giveaways or campaigns
  • And more!

The Investment: one-time session = $350 | Bi-weekly sessions (3 months) = $1800 in full or $650/mo

Vertical Vibes: Short-Form Video Production for Business

It’s 2024, and it should be no secret that video has become a cornerstone of successful social media marketing strategies. With the increasing popularity of platforms like Instagram and TikTok, your business must adapt to the content-consuming preferences of your audience. TikTok videos and Instagram Reels stand out in crowded feeds, capturing attention, driving engagement and increasing sales conversions.

Our short-form video production shoots are designed to take the guesswork out of video content creation. Through in-depth discussions about your business, brand voice, target audience, and marketing goals, we lay the foundation for a successful video marketing campaign. With your input, our team will dream up and outline 12+ engaging vertical videos, each under 60 seconds, tailored to meet your specific objectives. From sourcing on-brand audio clips to professional mobile filming and editing, we’ve got you covered. Hey, we’ll even provide you with captions and cover images for your videos, to ensure you don’t have to lift a finger!

Let us be your partner in elevating your brand’s digital presence through the power of short-form video.

The investment starts at $850/shoot

  • Video Strategy Session – We’ll discuss your business, brand voice and style, target audience, content pillars and marketing goals
  • Video Concepts & Content Strategy – Our team will outline the concept for 12 vertical videos of 60 seconds or less
  • Audio Sourcing – We’ll find on-brand and relatable audio clips to pair with your video concepts, as needed
  • Filming – On mobile, we’ll film your vertical content within 2-3 hours
  • Editing – Our team will take the footage from your shoot and edit them to produce 12 separate, ready-to-post videos
  • Caption Writing – For each video, you’ll receive a corresponding caption written in your brand voice, along with strategic hashtags
  • Brand Photo Shoot – A professional photographer will be onsite to capture high-resolution brand photos that can be paired with your videos, and used for other print or online marketing needs
  • Cover Images – We’ll provide an on-brand cover image or graphic to go along with each video
  • File Folder – All of your content and strategy elements (edited videos, raw footage, captions, written content strategy, etc.) will be tucked into a folder that will be accessible to you for future use

The Investment = $1875 + GST

  • Video Strategy Session – We’ll discuss your business, brand voice and style, target audience, content pillars and marketing goals
  • Video Concepts & Content Strategy – Our team will outline the concept for 12 vertical videos of 60 seconds or less
  • Audio Sourcing – We’ll find on-brand and relatable audio clips to pair with your video concepts, as needed
  • Filming – On mobile, we’ll film your vertical content within 2-3 hours
  • Editing – Our team will take the footage from your shoot and edit them to produce 12 separate, ready-to-post videos
  • File Folder – All of your content and strategy elements (edited videos, raw footage, captions, written content strategy, etc.) will be tucked into a folder that will be accessible to you for future use

The Investment = $1200 + GST

  • Video Strategy Session – We’ll discuss your business, brand voice and style, target audience, content pillars and marketing goals
  • Video Concepts & Content Strategy – Our team will outline the concept for 12 vertical videos of 60 seconds or less (you’ll have 20 videos in raw footage to work with)
  • Filming – On mobile, we’ll film your vertical b-roll content within two hours
  • File Folder – All of your content and strategy elements (raw video footage, written content strategy, etc.) will be tucked into a folder that will be accessible to you for future use

The Investment = $850 + GST

  • Venue sourcing to suit your brand and content needs. For some videos, the venue can make all the difference for how your content will turn out. If you don’t have an office or a space in your home where you’d like us to capture your content, leave it to use to find the perfect venue for you, and we’ll handle all of the booking logistics. +$200 and up
  • Six extra videos. Do you post multiple Reels or TikToks per week, and need extra content? Let’s extend our session and capture six extra videos for you, for a total of 18! This could also give you more time in between when you’ll want to book us again for another shoot. +$475 ($250 for package #3)
  • Professional photo shoot. If you’re also looking for a fresh set of brand photos, you’re going to want to add this shoot to your package. Not only will a professional photographer capture high-resolution images that can be used as cover photos for your videos, they’ll provide a variety of other on-brand photos that can be used for print materials or other areas of your online marketing. 30-minute session +$175. 60-minute session +$350.
  • Hair & makeup with professional artist, Louise Serpa. Whether you need a complete hairstyle and a full face or, you simply need a few quick touch ups before or throughout your shoot, Louise will be there to ensure you look and feel your most confident! Prices start at +$50
  • Model sourcing. If you’re a team of one and need models in your videos to help showcase your products and services, or you prefer not to be in your videos at all, we’ll secure models for your shoot to help bring your brand to life. +$200 (an honorarium or trade may be required for some models)
  • Full marketing strategy session with our Founder & Digital Marketing Executive, Charmaine Jennings. Vertical video is having a huge moment on social media right now, but without a complete strategy, you’re missing other opportunities to grow an engaged following and to convert your audience into paying clients and customers. During this 60-minute strategy session, you’ll have an opportunity to outline your short and long-term goals, learn how to create high-value content in different formats, dive into different areas of digital marketing like email marketing, blog writing, and more! +$275 (regular $350)

Need additional shoot support? Let us know how else we can enrich this process for you!

Blog Writing

If you’re struggling to find time to write your blog content consistently, this package might be just what you’re looking for. With this service we’ll provide you with one blog post per week, up to 1000 words. Prior to each month we’ll talk about your business goals and the content you’d like to share with your audience. From there we’ll provide you with four separate posts, and voila! If you only need single blog posts to help you during busy seasons of your business, well we can do that too!

  • SEO-friendly blogs
  • Keyword research
  • Backlinks where applicable
  • Attention-grabbing  headlines
The Investment: Weekly blog posts – $650/mo | Single posts – $175 per post

Email Marketing

  • Strategy meetings and email correspondence to discuss upcoming email campaign needs and list-building ideas
  • Weekly written, designed and scheduled email campaigns 
  • Monthly analytics report (open rates, click rates, etc.)

  • Exporting and segmenting subscriber list(s) (one-time setup)
  • Email campaign templates (one-time setup)
  • List-building initiatives and opt-ins
  • Automatic email sequence setup 
The Investment: Weekly email campaigns – $550/mo | Single email campaigns – $150/email

Influencer Marketing

  • Design of a tailored influencer marketing campaign 
  • A discussion on campaign goals, budget or trade agreement with influencers and influencer content expectations and guidelines 
  • A Curated list of potential influencers to work with who are inline with your brand
  • Correspondence with influencers via email to present them with the campaign opportunity and details
  • Monitored influencer activity to ensure they’re delivering their content and adhering to the terms of the agreement
  • Analytics to measure the success of the campaign
  • And more!

The Investment: Campaigns start at $750

Public Speaking

Our founder, Charmaine Jennings, has extensive experience with public speaking. Over the years she has spoken on both local and international stages for various events and conferences including Alt Summit in Palm Springs, Adobe MAX in Los Angeles, h&h Americas in Chicago, and more! Some of the topics she’s well-versed in speaking about include business, marketing, diversity and inclusion in business, women empowerment and more.

The Investment: Her speaker fee begins at $2,500 for international events (does not include travel and accommodations). Connect with us for a quote on speaking engagements local to Winnipeg, Manitoba.

Workshops & Training

Does your team need to gain the knowledge and tools required to be effective with your company’s digital marketing efforts? Book a virtual or in-person workshop/training day with us and we’ll show them not only how to build a strategy tailored to the needs of your company and target audience, but equip them with the tools needed to get the job done when it comes to design, content scheduling and more. Some of the general topics we cover for workshops or training days include:

  • Instagram Marketing
  • Facebook Marketing
  • Influencer Marketing
  • Blog Writing for SEO
  • Graphic Design for Adobe Express and Canva
  • And More!

The Investment: Workshops start at one hour and begin at $500