Many of us have used Pinterest at least once or twice for decor ideas, fashion inspo or to find recipes for some trendy baked goods, but did you know you can use Pinterest as a powerful tool to get your business ahead in your marketing goals?
What is Pinterest Marketing?
Pinterest marketing is the act of using the platform to showcase and promote your brand, products, and ideas in a way that captures the attention of your target audience.
Pinterest is where inspiration meets action, making it an ideal platform for businesses to drive traffic and boost brand awareness.
How to Set Up a Pinterest Business Account
Pinterest business accounts are free and very similar to personal accounts. However, business accounts include additional features that are helpful to business owners and marketers such as access to the Pinterest Business Hub and Pinterest Analytics, where you can review analytics for your Pins.
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If you’ve never used Pinterest before or would like to create a business account that’s separate from your personal account and uses a different email, you can create a new profile with your business name, logo, links and a compelling bio that reflects your brand’s identity.
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If you have an existing personal Pinterest account and would like to connect your personal and business accounts to easily sign in with the same email, you can either create a linked business account or convert your personal account into a business account.
Make sure to take advantage of the tools a business account offers, including analytics and advertising options that provide valuable insights into your audience’s preferences.
Important Things to Consider:
Now that you’re ready to embark on your Pinterest marketing journey, here are some nuggets of wisdom to guide you:
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Great imagery is very important: Your pins are your visual ambassadors, so design them with care. Combine stunning images, clear fonts, and compelling visuals to craft scroll-stopping pins.
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Use keywords: Keywords are the secret sauce on Pinterest. Use relevant keywords in your pin descriptions that your audience might use when searching for products or topics.
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Boards need to tell a story: Organise your pins into themes that tell a story about your brand. These themes (or boards) should resonate with your audience’s interests and reflect your brand’s colours and personality. You can also curate a mix of your own content and others’ to keep your boards engaging.
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Consistency pays off: Pin regularly to keep your boards fresh and engaging. Use scheduling tools to streamline your pinning strategy and maintain a consistent presence.
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Engage with similar content: Engage with fellow pinners by liking, commenting, and repinning their content. Collaboration is also a powerful – team up with influencers or complementary businesses for joint boards and expand your reach.
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Clear the path to your website: While Pinterest is captivating, its real magic lies in driving traffic to your website. Include links to your website or specific product pages in your pin descriptions. Guide users from inspiration to action by directing them straight to the item or topic that attracted them in the first place. You want to limit any detour in order to turn potential followers into valued customers.
Pinterest marketing is about crafting pins that resonate and an engaging presence that draws people to your website. So, set up your Pinterest business account, sprinkle in some keywords, and let your brand shine! 📌🌟
We’re no strangers to all types of marketing so if you need personalized support, contact us! We’d love to chat with you.
